Management MGT 201 Chapter Notes - Chapter 3: Indirect Approach, Ad Hominem, Straw Man
4 Oct 2016
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Follow an appropriate pattern: for short messages, you should usually give the main message at the beginning. Message should be direct, clear, conversational, and cordial. Who, what, where, when, why, how, and how much: in cases where you need to give some explanatory details before the main message, use an indirect approach. Give relevant background information before main message: oabc: opening, agenda, body, and closing, opening: presents background and context information to the reader. Why you are writing and why the message is relevant to the reader. For bad news messages, use an indirect approach: agenda: a preview or road map of the body of the message. Quantify - tell the number of key content units. Identify - specify the subject matter that follows, like a small table of contents. Organize - explain the order or arrangement of the follower content units. Symbolize - create a visual mental image. Fits with reader behavior in today"s fast-paced business environment.
