MGMT 2402 Lecture Notes - Lecture 2: Target Market, Internal Communications, Marketing Mix

MGMT 2402 Lecture 3: Market Environment (Winter 2019)

Market environment: an understanding of the market and its environment helps markets know what affects the target markets, factors that affect the mark

MGMT 2402 Lecture Notes - Lecture 4: Sobeys, Marketing Mix

MGMT 2402 Lecture Notes - Lecture 5: Hockey Canada, Decision-Making, Consumer Behaviour

MGMT 2402 Lecture Notes - Lecture 6: Marketing Intelligence, Snowball Sampling

MGMT 2402 Lecture 7: Segmentation, Target, and Position

MGMT 2402 Lecture Notes - Lecture 9: Pbs, Livestrong Foundation

MGMT 2402 Lecture Notes - Lecture 10: Participaction, Shared Services, Wi-Fi

Mgmt2402 - lecture 10 managing organization offering. Product: product line- group a bunch of products together with certain similar categories (functi

MGMT 2402 Lecture 11: Winter 2019: Developing and Launching New Product

Mgmt 2402- lecture 11- developing and launching a new product. Global village: part of product from habitat for humanity, volunteers travel to differen

MGMT 2402 Lecture Notes - Lecture 15: Swot Analysis

Advantages of a marketing strategy: growth, funding, prosperity. Impact of strategic marketing: build trust with members and peers, raise attendance at

MGMT 2402 Lecture Notes - Lecture 18: Mothers Against Drunk Driving

Mgmt 2402 lecture 18- advertising and marketing communication. Shelter pet adoption: ad counsel campaign- heavily based on research, public service- we

MGMT 2402 Lecture Notes - Lecture 19: Google Earth, G Suite, Adwords

MGMT 2402 Lecture Notes - Lecture 20: Tax Evasion, Nonprofit Organization, Embezzlement

MGMT 2402 Lecture Notes - Lecture 21: Canadian Red Cross, We Day

MGMT 2402 Lecture Notes - Lecture 22: Target Market

Involves 5 major stages: research problem, research methodology, data collection regarding research problem, analysis data and overall research finding

MGMT 2402 Lecture Notes - Lecture 24: Google Maps, Google Hangouts, G Suite

All Subjects

Accounting

Mathematics

Statistics

Computer Science

Calculus

Psychology

Management

Biology

Physics

Chemistry

Electrical Engineering

Mechanical Engineering

Marketing

Music

History

Project Management

Business

Architecture

Geography

Science

Nursing

Information Technology

Engineering

English

Finance

Philosophy

Astronomy

Communications

Sociology

Anthropology

Prealgebra

Algebra

Precalculus

Ethics

Geometry

Probability

Economics

This course is intended to further the studentís understanding of the ways in which the discipline of marketing can be applied to a number of public policy, environmental, professional and non-profit management areas. It will integrate the basic theory and concepts covered in the introductory marketing course with the knowledge gained in the introductory courses in environmental and public policy management or in introductory courses in a number of professional fields. The course will maintain an overall managerial perspective in examining the ways in which various constituencies fulfill their strategic organizational objectives through the application of marketing practices. Topic areas examined will be: micro-marketing (firm perspective) vs. macro-marketing (societal perspective); non-profit, cause-related, ìgreenî and social marketing; de-marketing (e.g. anti-smoking, etc.); the use of marketing communications in the electoral and public policy-making process; ethics in marketing; marketing and development. The course may also examine the application of the discipline of marketing to a number of professional fields, such as sports/recreation and health sciences. Learning activities might include: lectures, videos, seminars, internet exercises, examinations and field assignments.

Mrktng App Not-for-Profit Sect

Browse the full collection of course materials, past exams, study guides and class notes for MGMT 2402 - Mrktng App Not-for-Profit Sect at Dalhousie University verified by our community.

Verified Documents at Dalhousie University

Verified Documents for Nan Clory

Class Notes