SOCPSY 1Z03 Lecture Notes - Lecture 5: Reference Group, Observational Learning, Social Forces
5 Oct 2021
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Document Summary
What are attitudes and social attitudes: we"ve all heard a saying like drop the attitude or what"s with the attitude or something similar. Interested in how social forces affect individuals" attitudeshow these attitudes in turn relate to behaviour (ibid) Constructed nature of attitudes: attitudes can be both positive ( this is the best day ever! ) or negative ( this is the worse day ever! ) The stronger the attitude, whether positive or negative in nature, the more powerful or influential it will be in determining our actions and behaviours. Created based on meanings, construction and/or definitional processes, rooted in interaction with other social actors: our attitudes can be both positive and negative (ibid) ex. Best/worst day ever: dimensions of attitudes (ibid: 242-243), opinion: how we think ; opinion polls such us how we think about social issues, etc. , direction: positive or negative, non-attitude: disregard, staying neutral. Strength: overall response, stronger the attitude the stronger the attitude.
