MGMT 1000: ANALYSIS_ MACRO ENVIRONMENT SCAN
Document Summary
The macro-environmental analysis 1 provides a comprehensive list of external influences on the possible success or failure of a company or on strategies that a company may wish to implement. The macro-environmental analysis exercise requires that you scan the economic, technological, Political/legal & social forces that may impact your success or failure as a company. These forces are typically outside the control of an organization, however, a company must be aware of these forces to ensure that they avoid pitfalls or can leverage them to their advantage. Western societies. or, green issues, given societies attitudes towards pollution and waste 4 . For managers, it is important to analyse how these factors are changing now and how they are likely to change in the future, drawing out implications for the organization. For example, technology developmets may simulatineously change economic factors ( for example, creating new jobs), social factors (facilitating more leisure time) or environmental factors (reducing pollution).
