CMNS 325 Lecture Notes - Lecture 3: Data Visualization, Social Semiotics, Frankfurt School
Document Summary
Spring 2021: theorizing data visualization, semiotics, social semiotics, multimodality, theorizing visualization what approaches are relevant for theorizing data visualization? a process measuring, sorting, analyzing that produces and circulates data. Lec: theorizing data visualization1@january 25, 2021 10:36 am. Art as imitation of ideas (world of forms - plato) or representations of reality what could or should exist (aristotle) Semiotics as the "study of signs" semantics: relationship of signs to what they stand for syntactics (or syntax): formal or structural relations between signs pragmatics: relation of signs to interpreters. : set of rules and structure of meaning that is universal the structure of signs as language/speech (ferdinand de saussure) Sound-images: signified and signifier: representament: something which stands to somebody for something, interpretant: creates another sign (mental image) or that has like content may or may not be the same, object: places constraints or conditions on successful signification.
