PUB 456 Lecture Notes - Lecture 3: Seth Godin, Focus Group, Bombardier Talent 2
Document Summary
"we all have a basic need to connect with other human beings. Need to identify and get as much demographic data: age (give a range, gender (best to leave space and allow them to self identify, income (range) Community and audiences1@january 26, 2021 3:00 pm: location, what do they spend disposable income on, what are their values? (particularly in relation to your event of festival) Do you buy festival books before you attend festival events, or doing the. What other services do you use on granville island when you are attending the. Festival? bc granville island is a sponsor, we want to give beneficial feedback to them. After tabulating data of the surveys, crafted in a media kit. Ask audience for feedback start with your team and see what they respond. Printed at event-email-social media promote survey across all channels include in programs, program guide, etc. Contextualize why the data of survey is needed.