CMNS 332 Lecture Notes - Lecture 1: Eunoia, Arete (Moral Virtue), Rhetorical Question
Document Summary
Rhetoric (unlike persuasion) directs us to history inducing cooperation is identification (we persuade only to the extent that we identify with one another) A rhetorical question is commonly defined as a query posed by an advocate, for which a response is not expected Rhetorical questions can be seen as a way of making indirect assertions or claims. Aristotle: argued that rhetoric involves the organization of 3 key elements of artistic proofs: ethos: credibility, character, charisma, authority, compromising phornesis (wisdom), arete (virtue), and eunoia (good will) Week 1: communication and rhetoric1@november 3, 2020 5:11 pm: pathos: emotional disposition of the presentation; concern with the audience, logos: reasoning, generally inductive or deductive. Fish: we can identify 2 philosophical sorts of people: seriosus (serious man) Homo seriosus is an irreducible identity that sees reality as independent of human activity. Serious man communicates both factually and emotionally, but it is only the communication about facts that can lead to validity: rhetoricus (rhetorical man)
