CMNS 332 Lecture Notes - Lecture 6: Polytheism, Fetishism
Document Summary
Wants require rhetorical pleading; needs are simply apparent. Marketers ( and advertisers) seek to convert wants into needs. Plato argued that rhetoric can be used to accomplish a number of unsavory goals. Encouraging us to buy things we don"t need. Distracting jurors from evidence and directing them to legally irrelevant factors. Erasing historical facts and substituting a mythic past. Week 6: contemporary approaches to rhetoric1@november 4, 2020 6:17 am. Affection: focuses on the immediate while reason contemplates the long term good. Positivism: theory of knowledge which contends that what should count as knowledge can only be validated through methods of observation that are derived from the example set by the physical sciences. Auguste comte"s three stages: theological: fetishism polytheism monotheism, metaphysical: god is cast aside in favor of natural powers and properties, positive: why is eliminated in favor of how.
