MARKETING Lecture Notes - Lecture 6: Supreme Headquarters Allied Powers Europe, Peer Group, Human Nature

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30 Nov 2021
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Values developed in childhood and youth are constantly tested and on-the-job decisions re ect the employees. An individual"s ethical behaviour affects not only his reputation within the company, but may also contribute to the way in which others perceive the company. Norms based on current opinions and customs. What falls outside the sphere of moral concern is termed nonmoral. One characteristic of moral standards that distinguish them from others is that they concern behaviour that can be of serious consequence to human welfare. A second characteristic of moral standards is that their validity depends on the adequacy of the reasons that support or justify them. Etiquette refers to any special code of behaviour or courtesy. Calls for follow up letters to meetings. Law codi es customs, ideas, beliefs and society"s outlook, its views of right and wrong, good and bad.

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