Lecture : WHOLESALE
Document Summary
Wholesaling- is defined as a set of activities that are carried out to sell a product or service to reselling business or entity. Wholesalers are involved in carrying out all these wholesaling activities. Mostly wholesalers purchase products or goods from the manufacturers and sell them to the industrial consumers, retailers and other wholesalers. Buying and breaking bulk- the primary function of the wholesaler is to purchase in large quantities and then sell smaller quantities to other intermediaries - a process called bulk-breaking. Transportation- wholesalers frequently assume the function of delivering products to retailers. Since the wholesaler is physically located closer to the retailers than the manufacturer is, he can perform the delivery function more quickly. Storage and inventory maintenance- wholesalers provide a warehousing or storage function that benefits both manufacturers and retailers. Manufacturers benefit because the warehousing done by the wholesaler reduces manufacturer"s cost on physical distribution and the capital needed to store larger inventories.
