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11 Dec 2019
Which of the following is a similarity between trade sales promotion and consumer sales promotion?
a. Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
b. Both focus on providing push money and trade allowance to loyal consumers.
c. Both aim to increase sales by using point-of-purchase displays.
d. Both aim to segment a market based on its characteristics.
Which of the following is a similarity between trade sales promotion and consumer sales promotion?
a. Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
b. Both focus on providing push money and trade allowance to loyal consumers.
c. Both aim to increase sales by using point-of-purchase displays.
d. Both aim to segment a market based on its characteristics.
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