ENGCMP1420 Chapter Notes -Jargon

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Form of communication that enables people to make decisions confidently. When trying to persuade someone, that person is trying to decide something. All human communication must have these maxims in order to work. It is important when the purpose is to persuade: the maxim of quality: Do not say things for which we lack evidence: the maxim of quantity: Provide audience with only as much detail as needed. Less is better than more: the maxim of relation. Get out of your own head and into the heads of your audience. Statements need to be relevant to your audience: the maxim of manner. Avoid using obscure language, jargon, technical terms and acronyms which the audience would not recognize.

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