ENGCMP1420 Chapter Notes - Chapter 11: Jargon

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The principle of proposal writing is to only provide as much content as the decision maker needs. Can be done by a letter proposal. Clearly addresses the four elements of the nose pattern. Per your is a bad way to start a sentence. You could start by saying thank you, but get right to the point. Reference previous meetings, contacts or a clients request for proposal (rfp) The best opening is getting right to point, focus on the specific problem or need that is affecting the clients profitability or productivity. Can base your proposal on an opportunity. Gain more attention with needs and problems. Real pains focus on individuals attention faster than gains. Motivate the client by showing them there is a significant payoff that comes from fixing the problem. Can include a graphic, table, or diagram in this section. In a letter proposal the solution should contain: High level description of the product or service you are recommending.

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