MGTA02H3 Chapter Notes -Customer Relationship Management, Strategic Management, Focus Group
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MGTA02H3 Full Course Notes
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Chapter 2 marketing satisfied customers price customer a business. Customer customers those needs . satisfied customers liberal economic. A product needs & strives to meet them as effectively as possible by building on proven expertise . focused business assumes that it understands the markets. Marketing: the business function concerned with planning & Organising the creation of a product , determining a that people will pay , making the product known & making it available customers . 19th century = most resources went into production. Target markets - identify the customer should focus its energies on customer needs. 119313 in the world respond by purchasing . oh businesses . (cid:8869) ex , A product that class . psycho graphic segmentation. , education is aimed at everyone age 20 to 34 psycho graphic segmentation : such as their attitudes. Three common ways : demographic characteristics , psychological traits , location .
