MGTA02H3 Chapter Notes -Oligopoly, Brand Awareness, Everett Rogers
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MGTA02H3 Full Course Notes
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Chapter 3 or more carefully trained staff . Product value = function + feature-1 benefits value : the regard with which a product expressed as its financial worth . is held by potential buyers , Three elements : function , features , benefits . Function : what a product is intended to do. Describes a good or service at its most minimal. Features : additional attributes or offerings which contributes improved usefulness or experience to a product. Benefits : the advantages that are derived grom purchasing a product . Very difficult to measure , since perceptions occur inside someone "s head . Products : filling needs & satisfying wants product : a good or service that fills a buyer "s need or satisfies a want . A feature might be the use of better quality or more durable materials in the construction ah a good .
