JTC 100 Lecture Notes - Pope Gregory Xv, Big Business, Edward Bernays

• School: CSU
• Department: Journalism + Tech Commun
• Course: JTC 100
• Professor: Darell Blair

Document Summary

Public relations: management of communication between organization and key publics. Goal: knowing publics and letting publics know audience. Advertising: purchase of space or time in mass media to communicate message. Marketing: wider focus on market, like consumers and demand. Public: group that can influence or be influenced by an organization"s message. St. john baptist as an advanced man . 1622 congregation for evangelization of the peoples. Sell war effort: applications of social science. Observes patterns of how people behave, to try to predict or figure out how behavior is influenced. Ex: women and tobacco industry: counseling on policy, organizational strategy. Big goal to recruit women for industrial jobs. Goal to communicate with public that is a two way arrow, it"s fair. Taps into public interest, free, provides legitimacy. Produce materials (news releases, articles, photos, press kits) Invite media, seek coverage before and after: crisis management. Stopped production, recalled inventory, held internal investigation, fully. Issue: dispute involving matter of public policy.