CATA 11200 Lecture Notes - Lecture 1: Laser Printing, Rotogravure, Offset Printing

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Publishing- creation, compilation and mass reproduction of text and graphics. Designing- the layout preperation elements:- convay moods line- shape- add interests colors- create mood space- three dimentional volume. Typography- art of arranging letters (two- sans serief-without feet serief- with feet) Principles of design balance- repetition- contrast- harmony- unity - Dominance- giving emaphasis distribution of visual weight a patern to make the art acttive association of opposit elements relates and compliment each other visual linking of elements. Pre-flighting- checking of files for completion crop masks- marks of trimming the paper bleed- margin- area to be trimmed area between content and edge. Screen printing- laminted package printing use woven mesh and ink blocking stencil. Iii post press folding of paper to get pages in correct order. Electtronic publishing physical assembing cutting of page ends after binding digita publication of e-books, magazines etc. 2 web based -publishing the content on the internet digital distribution- downloadable publishing.

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