PSYC 1101 Lecture Notes - Implicit Stereotype, Realistic Conflict Theory, Social Proof
Document Summary
Attitude the evaluation of an object in a positive / negative dimensions characterized by the abc"s. Explicit and implicit explicit attitudes conscious attitudes that individuals can report or change: controlled implicit attitudes unconscious attitudes that people are unwilling or unable to report on; automatic. A covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts such as black or white with good or bad. Does iat predict whether one will actually act on biases (that is discriminating"s towards others)? predictive power of the iat is pretty small , and hard to predict someone"s behavior w/ large accuracy w/ one predictor attitudes predict behavior. Lapiere (1934)- traveling chinese people attitudes are weak predictors of behavior. 1- attitudes can be inconsistent: good and bad qualities. 2-conflict w/ other interactions on behavior (social norms conflicting) 3-introspection may fail to capture the full cause of our attitudes.
