COMM 345 Lecture 99: Environmental Communication Notes Part 3

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6 Oct 2022
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How we orient ourselves in relation to/with/in the environment. Conventional usual = sprayed with more toxins than any other fruit or vegetable. Reflection of reality; selection of reality selection of reality; deflection of reality. To express an ethics of crisis and care: sense of urgency. E. g. extinction of elephants, climate change, fracking. Rhetorical situation (1) exigency, (2) audience, (3) constraints. The exigence is what motivates a rhetor to argue in the first place. What will this argument do for the world? constraints are used to limit possible responses from an opponent. "working on different target audiences at different times, the activist group attempts to chip away at the various supports underlying its opponent"s position. It makes a series of gradual and small moves [the tactic of incremental erosion] designed to maneuver opponents into a position where they have no more rhetorical options.

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