: BUS 800 Full Notes
Document Summary
Competitive advantage: when a firm generates consistently higher profits compared to its competitors. Market: the industry, customer segment, or geographic area that a company competes in. Unique value: the reason a firm wins with customers or the value proposition it offers to customers, such as a low cost advantage or differentiation advantage or both. Above-average profits: returns in excess of what an investor expects from other investments with a similar amount of risk. External analysis: examining the forces that influence industry attractiveness, including opportunities and threats that exist in the environment. Internal analysis: the analysis of a firm"s resources and capabilities (its strength and weaknesses) to assess how effectively the firm is able to deliver the unique value (value proposition) that it hopes to provide to customers. Cost advantage: an advantage that a firm has over its competitors in the activities associated with producing a product or service, thereby allowing it to produce the same product at lower cost.