CMST 2060 Lecture Notes - Lecture 9: Formal Language, Connotation, Denotation

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7 Dec 2022
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What is style: style = strong sense of self and how to share it, "one cannot easily separate what one says from how one says it" Defining style for our time: how each of us presents our person to the world, how you present yourself. Denotation and connotation: denotation: literal and primary meaning of a sign, connotation: feelings one associates with a sign. Impression management: the way a person navigates their self-presentation in their body language. Choosing your words: adapting your language to your audience, choosing words and phrases that git your audience. "we" and "us" = insider: outsider requires more conscious word choice, should i be formal or informal, formal situation = formal language. Informal = more flexible word choice: attire is a giveaway (formal clothing = formal language" Jargon = specialized/particular information only experts would understand: use concrete imagery, words represent something that is not there, create a mental image.

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