Question

Think about a commercial you’ve seen, a YouTube video you’ve watched, a podcast you’ve listened to, or a presentation you’ve attended. How did the speaker gain your attention and establish their credibility on the topic? What was effective—and what could they have done better?

For your citation, you might use articles that show examples of what to do and what not to do when introducing a message. You can also find articles from experts that suggest best practices for establishing credibility.