Social influences on consumer buying decisions are most likely to help in:
a. reducing a feeling of uncertainty among consumers.
b. recognizing one's feelings and formulating opinions.
c. shaping human behavior and transmitting it from one generation to the next.
d. making impulse purchase decisions.
Social influences on consumer buying decisions are most likely to help in:
a. reducing a feeling of uncertainty among consumers.
b. recognizing one's feelings and formulating opinions.
c. shaping human behavior and transmitting it from one generation to the next.
d. making impulse purchase decisions.
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Which of the following statements is true of postpurchase behavior?
a. | Consumers tend to increase dissonance by justifying their purchase decision. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
b. | Consumers expect certain outcomes from a product after making a purchase. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
c. | Marketers encourage customers to have doubts even after they purchase a product. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
d. | Communication with consumers does not help in reducing cognitive dissonance. Which of the following statements is true of nonmarketing-controlled information sources?
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