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cyanhyena877Lv1
19 Jul 2018
The first national bank recevied 3,000 inquireies following the latest advertisement decribing its 30-month IRA accounts in the Boston World, a local newspaper. The most recent as in similar advertising campaign in Massachusetts Business, a regional business magazine, generated 1,000 inquiries. Each newspaper ad cost $500, whereas each magazine add cost $125
A) Assuming that additional ads would generate similar respones rates, is the bank running an optimal mix of newspaper and magzine ads ? why or why?
B) Holding all else equal, how many inquiries must a newspaper ad attract for the current advertising mix to be optimal?
The first national bank recevied 3,000 inquireies following the latest advertisement decribing its 30-month IRA accounts in the Boston World, a local newspaper. The most recent as in similar advertising campaign in Massachusetts Business, a regional business magazine, generated 1,000 inquiries. Each newspaper ad cost $500, whereas each magazine add cost $125
A) Assuming that additional ads would generate similar respones rates, is the bank running an optimal mix of newspaper and magzine ads ? why or why?
B) Holding all else equal, how many inquiries must a newspaper ad attract for the current advertising mix to be optimal?
2 Jun 2021
