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Economics
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21 Dec 2018

Say, you want to test if customer satisfaction influences loyalty. How you would go about this?

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Tod Thiel
Tod ThielLv2
22 Dec 2018

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  2. What are the main forms of trade sales promotion? Which type might be most enticing to a grocery store manager? To a buyer for a major electronics chain?
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Service Quality Gap Models.

The Gap Model of service quality identifies the five gaps that can cause service problems and influence customer evaluations of service quality.

Investigate the use of the gap model of service quality in various industries.

Discuss different types of service gap models available. (Comparative analysis between different types of gap models at least two)

Demonstrate your understanding of the use of gap models in various industries (Hotel, Medical, Banking, Restaurant, etc) by using practical examples of how the (5 gaps) impact the quality of services and customer perception and customer satisfaction.

Please note that it's not enough to just say what others think about the gap models, you need to show your own thinking by expressing your own opinions. You need to express your opinions using your own words and show reasoning and critical thinking.

It is not about what everyone else thinks about these models and their use. It is about what you think yourself supported by real-life examples.

You should be able to achieve the assignment objectives within 10 pages.

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