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15 Mar 2019

What are the major differences among action research, quantitative research and qualitative research?

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Nelly Stracke
Nelly StrackeLv2
16 Mar 2019

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Related questions

Question #1: What are the basic differences between theoretical and applied research?

Question #4: What are the basic differences between inductive and deductive research?

Question #7: What are the basic differences between primary and secondary data?

Question #9: What are the basic differences between qualitative and quantitative research?

EC: What are validity and reliability and why are they important to research?

A. Compare and contrast qualitative research and quantitative research and discuss situations in which qualitative research is useful. Make sure to include some examples in your discussion.

B. Your marketing research company has been asked to help a business understand why their sales are decreasing. Describe the procedure you should follow to address this research request (the stages of your marketing research project) and the type of marketing research you would recommend.

C. What are the 4 characteristics of valuable information? Discuss each characteristic in the context of an online
clothing retailer who sells both men and women apparel through their website.

D. You've just been hired as a research assistant in the brand management unit of a major soft drink's manufacturer. Describe two types of product research you may be involved in conducting.

Qualitative or ethnographic research uses open-ended questions that attempt to nuance the distinctions that quantitative research attempts do to numerically. Both forms of research make important contributions to academic research. Appraise the differences between these two research methods. Can both be used to test hypotheses to develop theoretical understanding of business outcomes? Is one more appropriate than the other? Can both be trusted to generate reliable results? These are a few questions to start this discussion, but explore all relevant concerns that you might have regarding these research methodologies.

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