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what else does a strong "brand" accomplish for yourproduct/company? Do you think more buzz is created, for example, byFacebook users or by a company's advertising?

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Sixta Kovacek
Sixta KovacekLv2
28 Sep 2019

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  1. McDonald’s is a strong globalbrand, does their variety of food throughout the world help tostrengthen or weaken their positioning and brand image?
  2. From a cost and logisticsperspective, would McDonald’s prefer a standardized or localizedmenu across the world?
  3. What are the risks inherent inMcDonald’s trying to compete in local markets against local“experts”? (For example, a Mexican menu item in Mexico?)
  4. Is this approach (of localizedmenu items) likely to deliver more or less innovation across all ofMcDonald’s operations (worldwide)?
  5. Taking these above questionsin account, plus your other thoughts, list the advantages anddisadvantages of this menu adaption strategy to McDonald’s.
  6. And an easy question to finishwith, what other product/menu ideas do you think that McDonald’scould introduce?

Read through the article about Imagination Tech and its market "implosion" thanks to the announcement that Apple is going to begin using its own Graphics Chips in upcoming phones (years from now).

Article: http://fortune.com/2017/04/03/apple-imagination-tech-shares-crash/

Notice the share price of Imagination Tech since the issue happened. Is the company undervalued now from this crash? Why or why not? Why do you think the stock has crashed so far, even though Apple's announcement won't affect them for years? what do you think this company might be able to do to recover? How do you think the market "discounts" this firm's cash flows from a risk perspective? Do you think this has changed after the Apple announcement?

Also, from a capital budgeting perspective, I would like you to think about the "Project" that Imagination might need to implement to survive. How do you think company executives would have approached the cash outflows that were necessary to help fix this situation? Think about how future cash flows would be impacted if the company did nothing, what would happen to future cash flows if the company successfully created a new product or innovation that helps increase cash flows? Would managers find a positive NPV from their capital budgeting analysis?

If a company has total assets of $1 million and total liabilities of $400,000, would you feel that they are highly leveraged by debt? Is this good, bad, or would you need more information to make a full analysis? What else would you want to see?

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