Question

Explore these resources and identify a single Gaga Please watch the following video http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html

Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.

1. What type of consumer product is the Sherbetter bar?

a. Shopping Product

b. Convenience Product

c. Specialty Product

d. Unsought Product