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3 Mar 2018
Explore these resources and identify a single Gaga Please watch the following video http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html
Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.
Performing which of the following steps in the new-product development process would have helped Jim King realize that the novelty bars and the pints of Sherbetter would not be shelved together?
a. Business Analysis
b. Development
c. Test Marketing
d. Commercialization
Explore these resources and identify a single Gaga Please watch the following video http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html
Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.
Performing which of the following steps in the new-product development process would have helped Jim King realize that the novelty bars and the pints of Sherbetter would not be shelved together?
a. Business Analysis
b. Development
c. Test Marketing
d. Commercialization
Elin HesselLv2
3 Mar 2018
