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6 Oct 2020
Read the attached mini-case, Santa Cruz Guitar Company (SCGC). You may also want to visit the Santa Cruz Guitar Company website.
Answer the following
Is SCGC a manufacturing organization, or a service organization, or both, or neither? Explain your reasoning using the knowledge you gained from reading about quality in manufacturing and services.
How does your answer to question # 2 above influence the way SCGC should approach quality? Hint: This is your opportunity to demonstrate that you understand the difference between manufacturing and service quality.
Read the attached mini-case, Santa Cruz Guitar Company (SCGC). You may also want to visit the Santa Cruz Guitar Company website.
Answer the following
Is SCGC a manufacturing organization, or a service organization, or both, or neither? Explain your reasoning using the knowledge you gained from reading about quality in manufacturing and services.
How does your answer to question # 2 above influence the way SCGC should approach quality? Hint: This is your opportunity to demonstrate that you understand the difference between manufacturing and service quality.
