Question

Please explain the fundamental marketing concepts using (https://www.happysocks.com/us/) as an example. The concepts are value, exchange and relationship and the link between marketing, value, exchange and relationship. You need to explain the concepts theoretically and then explain it further using https://www.happysocks.com/us. Minimum 5 sources of information (online articles, online newspaper/magazines, expert websites e.g. bloomberg.com) and 2 of them must be academic journals.