FRHD 3070 Lecture Notes - Nonprobability Sampling, Groupthink, Data Analysis
3 Dec 2012
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Document Summary
Focus groups-collective interview of a group of people, very focused. Often used in needs assessments, program development, process evaluation (how the program was received) and outcome evaluation (understanding the outcomes of the intervention). Must deal with ethical issues of informed consent, confidentiality, privacy (do not want too much private/sensitive information given), and when dealing with stressful topics referring those who need help. Range on a continuum of more structured (specific topic, questions and pre-determined what issues will be focused on) and less structured (more exploratory, few pre-planned questions). Content and depth of answers, less superficial and can understand people"s reasons. Can interact directly with participants and they can say things in their own words. Allows participants/researchers to react and build on others responses. Can easily attain information from illiterate peoples or children. Requires professional moderators: may require them but not necessary, may just train someone on the research team. Require special facilities: such as 2 way mirrors, not true.
