CS101 Lecture Notes - Jeremy Bentham, Internet Vigilantism, Gmail
Document Summary
The commodification of information about media consumers and users has a long history. The broadcast media cold time to advertisers, convincing them that they would be able to reach particular demographics during particular shows (i. e. the audience commodity =advertisers buy your attention, dallas smythe) Surveys have played a key role in the marketing of films, music, magazines in order to ensure reliable revenue. Knowing about users has been central to how profits are made in media industries. The nielsen audiometer device from 1940s for measuring behaviour while listening to the radio. Information was traditionally collected on only a small portion of the audience. For example, bbm- bureau of broadcast measurements (who measured radio and tv audiences in canada) only monitor. These audiences members had to consent, and sometimes were remunerated. The media industries are increasingly integrated with data industries. Gathering and analysing massive amounts of information (big data) across media platforms in order to better understand consumer behaviour.
