PHIL215 Lecture Notes - World Health Organization, Conditionality, Corporate Social Responsibility
9 Dec 2012
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The lectures link page has migrated to: http://sampsonchen. com/2012/09/13/phil-215- lecture-notes-uwaterloo-fall-2012-professor-brian-orend/ Last class: corporate social responsibility: today, finish advertising, sales: bribery & gift-giving, equity / diversity issues, ethic of investing, nestle baby formula scandal. Medical testimony / imagery: paying actors to say they are doctors. Medical claims: baby formula is better than breastmilk - false!!! Advertising efforts moved from the west to 3rd world countries due to lack of legal restrictions. The first version of birth control pill tested in haiti. (at the time, it was 35 times more potent than what it is currently - this is how drug testing strategy works) Advertising rules of t: obey laws, no fraud, special care with children"s advertising. *adhere to community standards of decency / propriety. Advertiser"s justification for 4 & 5 is to cut through the clutter - the only way to make advertising stand out is to take risks and push the boundaries of community standards.
