MDSA01H3 Chapter 1: CHAPTER 1 - INTRODUCING CRITICAL MEDIA STUDIES
Document Summary
Everything we know is learned one of two ways: somatically: things we know through direct sensory perception of our environment. Makes up a small percentage of what we know: symbolically: things we know through someone or something such as parent, television, museum. Came to us from an indirect channel -> medium. People used to be the primary medium/conduit: took a lot of time, passed along and altered. Modern mass media versus personal media: mass media addresses many. Media: broad term including a diverse array of communication techniques. Mass media: communication technologies with the potential to reach a large audience in remote locations. Mass media and personal media does not only differentiate by audience size. Mass media collapses space and transcend physical distance. Mass media"s 3 sub-categories: print media, motion picture and sound recording, broadcast media, new media. Easy to overlook the historical legacy and contemporary transformations of print media.
