MDSA01H3 Chapter Notes - Chapter 1-6: Organizational Culture, Enculturation, Oligopoly
Document Summary
Somatically: things we know through direct sensory perception of our environment. (personal experience) Symbolically: things we know through someone or something. (mediated information) Media: a broad term that includes a diverse array of communication technologies. Mass media: communication technologies that have the potential to reach a large audience in remote locations. Postmodernity: the historical epoch that began to emerge in the 1960s as the economic mode of production in most. Western societies slowly shifted from goods-based manufacturing to information-based services. Convergence: the tendency of formerly diverse media to share a common, integrated platform. Mass (in mass media): traditionally referred to the large undifferentiated, anonymous, and passive audience addressed by television, radio, and print"s standardized messages. Globalization: a complex set of social, political, and economic processes in which the physical boundaries and structural policies that previously reinforced the autonomy of the nation state are collapsing in favour of instantaneous and flexible worldwide social relations.
