SOC200H1 Lecture Notes - Social Desirability Bias, Statistical Inference, Errors And Residuals
Document Summary
Surveys: activity that collects info in characteristics from all units of population using concepts, methods, procedures, compiles info into summary form. Questionnaire: collect data in same format from all respondents. Question types: open ended, close ended, question, statement, matrix, contingency. Common errors: unclear, slang, irrelevant questions, long item, negative item, bias item. Keep in mind: intro, order of item and subsection, instruction, introduction to subsection, layout, respondent indicate their response, pretest your questionnaire. Self admin (adv) easy to admin low cost. More time to give well thought answers. Ppl feel more comfortable giving truthful answers to sensitive questions fast response/processing time (web) flexibility in questionnaire design (web) Self admin (disadv) topic must be straightforward cant clarify questions or probe answer lower response rate than other method inferential statistics representativeness. Only ppl who feel strong about an issue may be answering restricted to online population (web) No info about physical/psychological condition in which the person filled out the survey.
