BUSI 2208 Chapter Notes - Chapter 3: Corporate Social Responsibility, The Roots, Longrun
22 Dec 2012
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Document Summary
Ethical issues associated with marketing decisions: unlike other business functions such as finance or accounting, people in marketing interact directly with the public. Marketing and sales professionals often rank poorly in ratings of the most trusted professionals. More than 2/3 of canadians pay attention to issues related to corporate ethics and social responsibility and that 2/4 of canadian firms are actively engaged in key csr activities. Influence of personal ethics: every individual is a product of his or her own culture, upbringing, genes and various other influences. All of us vary in the way we view various situations, depending on our own level of understanding of ethical dilemmas. In many cases people must choose between conflicting outcomes: the roots of ethical conflict often are the competing value of individuals. Both ethical and socially responsible: firms implement programs that are socially responsible and employees act in an ethically responsible manner.
