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WLU
BU432 Lecture Notes - Lecture 9: Sunk Costs, Loss Aversion, Far-Sightedness
emilygallantlive-com
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41
WLU
BU432 Lecture Notes - Lecture 10: Group Cohesiveness, Viral Marketing, Milgram Experiment
emilygallantlive-com
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47
WLU
BU432 Lecture Notes - Lecture 11: Neotribalism, High-Context And Low-Context Cultures, Human Ecology
emilygallantlive-com
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52
BU470
Final Exam
Study Guide
WLU
BU470 Final: Final Exam Study Guide
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124
WLU
BU470 Chapter Notes - Chapter 5: The Paradigm Shift, Karen People, Family Values
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57
WLU
BU470 Chapter Notes - Chapter 3: Marketing Science Institute, Brand Equity, Brand Valuation
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5
52
WLU
BU470 Chapter Notes - Chapter 2: Brand Management, Critical Role, Motivated Reasoning
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6
51
WLU
BU470 Chapter Notes - Chapter 6: Brand Equity, User Innovation, Brand Management
emilygallantlive-com
6
40
WLU
BU470 Chapter Notes - Chapter 5: Brand Equity, Brand Management, Marketing Mix
emilygallantlive-com
8
45
WLU
BU470 Chapter Notes - Chapter 1: Media Studies, Co-Creation, Marketing Mix
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4
47
WLU
BU470 Chapter Notes - Chapter 10: Organizational Culture, Reputation Management, Brand Equity
emilygallantlive-com
7
41
WLU
BU470 Chapter Notes - Chapter 4: Longitudinal Study, Likert Scale, Participant Observation
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5
48
WLU
BU470 Lecture Notes - Lecture 6: Hill Street Blues, Dna Profiling, Space Shuttle Discovery
emilygallantlive-com
4
40
WLU
BU470 Lecture Notes - Lecture 2: Normative Social Influence, Brand Equity, Starbucks
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2
42
WLU
BU470 Lecture Notes - Lecture 4: Mindset, Brand Management, Miracle Whip
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3
37
WLU
BU470 Lecture Notes - Lecture 5: Product Placement, Marketing Communications, Marketing Mix
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3
43
WLU
BU470 Lecture Notes - Lecture 7: Product Differentiation, Corporate Branding, Strategic Alliance
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4
44
WLU
BU470 Lecture Notes - Lecture 10: Corporate Branding, Business Marketing, Brand Equity
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3
42
WLU
BU470 Lecture Notes - Lecture 9: Organizational Structure, Ikea, Marketing Mix
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2
45
WLU
BU470 Lecture Notes - Lecture 3: Brand Equity
emilygallantlive-com
2
35
WLU
BU470 Lecture Notes - Lecture 8: Cream Cheese, Brand Equity, Marketing Mix
emilygallantlive-com
1
38
WLU
BU479 Chapter Notes - Chapter 16: Smartphone, Strategic Dominance, Marketing Effectiveness
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7
38
WLU
BU479 Chapter Notes - Chapter 12: Nibble, Headon, Disruptive Innovation
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5
41
WLU
BU479 Chapter Notes - Chapter 8: High Tech
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35
WLU
BU479 Chapter 10: Why great new products fail
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37
WLU
BU479 Chapter Notes - Chapter 5: Technological Convergence, High Tech, Outsourcing
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12
42
WLU
BU479 Chapter Notes - Chapter 11: Clayton M. Christensen, Market Segmentation, Milkshake
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10
32
WLU
BU479 Chapter Notes - Chapter 7: Brand Equity, The Monthly, Salesforce.Com
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37
WLU
BU479 Chapter Notes - Chapter 9: Strategic Management, Freemium, Quid Pro Quo
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2
36
WLU
BU479 Chapter Notes - Chapter 15: Conjoint Analysis, Unstructured Data, Test Market
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8
31
WLU
BU479 Chapter 13: Discovering Unk unks
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2
31
WLU
BU479 Chapter Notes - Chapter 14: Combinatorial Chemistry, Learning Organization, Disruptive Innovation
emilygallantlive-com
4
35
WLU
BU479 Chapter Notes - Chapter 18: Strategic Management, Technology Strategy
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3
33
WLU
BU479 Chapter Notes - Chapter 6: Airbnb, Wechat, Digital Goods
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37
WLU
BU479 Chapter Notes - Chapter 4: Radical Behaviorism, Brand Management, Ventromedial Prefrontal Cortex
emilygallantlive-com
12
31
WLU
BU479 Chapter Notes - Chapter 2: Application Software, Computer Hardware, Feature Creep
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36
WLU
BU479 Chapter Notes - Chapter 3: High Tech, Brand Equity
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4
33
WLU
BU479 Chapter Notes - Chapter 1: Whatsapp, Jargon, Personal Selling
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3
30
WLU
BU479 Lecture Notes - Lecture 4: Netflix, W. M. Keck Observatory, Creative Destruction
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63
WLU
BU479 Lecture Notes - Lecture 8: Freemium, Backward Compatibility, Software As A Service
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52
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