Psychology 2990A/B Lecture Notes - Attitude Change, Consumer Behaviour, Social Loafing

• School: Western University
• Department: Psychology
• Course: Psychology 2990A/B
• Professor: Doug Hazlewood

Document Summary

Just watch a journal, walk on the street and someone will try to influence your attitude. 1- average person in north america is exposed to over 1500 persuasive attempts in a single day! In usa 1$ billion per year (just for mcdonald"s) and 3$ billion per year just for gm. 2- defining attitudes: an evaluative response toward an object or issue (expresses favor or disfavor). To understand attitude we have to understand the three types of evaluative responses: Behavioral (approach/avoid; buy/not buy) for example advertisers spend a lot of money in advertising just to influence consumer! Cognitive response (evaluative beliefs i believe ) i believe nuclear power is dangerous for environment, i have a disfavor cognitive response. Part 1: the message learning approach (hovland and the yale group ) Hovland and yale group founded the yale communication program (1950) and today we call this group: the yale group.