Management and Organizational Studies 1021A/B Lecture Notes - Psychographic, Product Differentiation, Absolut Vodka

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Kevin Thompson

Document Summary

We are effected by people around us tend to by more expensive products when more people are around the retail store setup of store ensures people can see each other. Maximum 3 per customer - people will buy more. Many external factors that influence our brains. Physical surroundings eg. putting furniture in women"s stores so men can relax while their girlfriends spend more money. My tv is fine, but i need a better tv, not my tv broke, i need a new one. Objective attributes: tangible you can touch, taste, experience eg. demo products. Subjective attributes: soft intangibles eg. the focus is not on the product, it"s on the positive feelings you get from buying the product. Try to evaluate criteria and include them in the marketing mix. **evoked set: one of the key factors is if you remembered who they are: if you include them in your decision process.