Management and Organizational Studies 1021A/B Chapter Notes -Consumer Complaint, Promotional Mix, Direct Marketing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Kevin Thompson

Document Summary

The ____________ now plays an integral role in most marketing campaigns, helping meld programs into integrated marketing communications. Advertising standards canada is a government body that regulates the advertising industry and its practices. Advertising standards canada is a self-regulatory, non-governmental association that uses the consumer complaint process to review questionable ads. Marketers increasingly turn to __________ campaigns to ensure that their messages reach a fragmented audience that uses individual media choices to gather information and be entertained. Many tools such as special events, lobbying efforts, annual reports, and image management may be used by a public relations department, although _________ often plays the most important role. Answered: advertising and direct marketing are the only promotional elements, which create customized interaction. Correct: of all the promotional elements only public relations is completely free. When marketers send an email to ask consumers to like their product on social networks like.