Sociology 2172A/B Chapter Notes -Cui Bono, Codependency
11 Feb 2013
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Teenagers often seek to maintain or enhance their status by acquisition of fashionable status symbols. Children as a primary market spending their own money as a significant influence on their parents" spending; and as a future market when they become adults. Level of spending by 12 17 year olds is unprecedented. Youth market became apparent after ww2, accelerated by strong economic expansion during 1990. Teenagers also influence adult spending: companies spend time and money on services provided for children even thought they are not the primary targets. Long-term impacts of habits and taste developed in adolescence and they are concerned to shape taste and brand loyalty during this seminal period. Children and adolescent spend more time watching tv and videos than any other activity besides sleeping. Advertisers pay a premium to reach young viewers. Teenagers are willing to experiment with new products and so companies see them as customers whose loyalty is up for grabs.
