CMNS 110 Study Guide - Mcdonaldization, Mcworld, Washington Consensus
Document Summary
Globalization and global media are both things that consume a culture. It brings us together and creates a common bond amongst all humans. Media reach is not this, it is a networks of postal services, roads, and organized news gatherings that bring people together in a local sense, not global. Postmodernism refers to the acceleration and transformation of modernism. The postmodern is about the flexibility and mobility of production and marketing and the complete immersion of the population within worlds of media images, commodification, and consumption. Cultural imperialism is the notion that a nation can dominate another country or people by dominating that country"s communication and culture. If all sources of entertainment within a country are produced in america, then that country has essentially been colonized by. The media plays a particular role within cultural imperialism because they are means of disseminating cultural texts. Control of the media becomes an important strategy of cultural imperialism.