BU111 Lecture Notes - Profit Margin, Mail Order, Risk Aversion
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BU111 Full Course Notes
Verified Note
19 documents
Document Summary
Learning objectives: understand the opportunities and threats that can be created by technological factors, understand central technology concepts and their strategic significance. * affects what we produce/what it can do, affects how we produce and sell, how we manage and run organization. Video is talking about sixth-sense technology, over coming limitations of tech, paper interface: products innovation, uniqueness, value, technology allows for products to keep evolving, merging physical and digital world, management processes. Much easier and open access to information through technology (i. e. inventory levels) Using gift cards, can access information such as purchasing trends, consumer info, allows managers to plan. Can better coordinate service by knowing what consumers want and what they do. Coordinate in order to provide more customized service. A lot of activities have been sourced out to customers. Allows for smaller employment, less costs in part of company. Companies figure out how to eliminate/simplify processes to cut down on costs.
