PSYC12H3 Lecture Notes - Lecture 3: Speech Disfluency, Confirmation Bias, Subtyping

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23 Feb 2013
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Some reasons for maintenance of stereotypes may also contribute to their origins. Subtyping: it allows for maintenance of stereotypes while putting certain people into a different category. By subtyping, you can like certain people of one group of people you dislike; makes us feel non-prejudice. Macrae, milne & bodenhausen 1994: humans have developed cognitive tools allowing us to analyze social environments efficiently. They make useful predictions: are stereotypes energy-saving devices, participants performed two tasks simultaneously, task 1 impression formation: Name of a person followed by 10 trait terms. Half terms given a stereotypic label (e. g. doctor, artist, skinhead). Participants heard a 2 minute passage on indonesia: dv: recall traits with appropriate targets; performance on mc test on passage, results: stereotypes improved recall for stereotypic and neutral terms. Our first impression of somebody has implications on how we see our world and who we are. Bruner & goodman 1947: experiment had children estimate size of various disks.

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