ADMS 1000 Lecture Notes - Quality Management, Pizza Hut, Value Chain
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ADMS 1000 Full Course Notes
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Designed menus to suit the local public tastes. The ceo has hired the right people in the company (previous restaurant experience, write and speak chinese, understand chinese consumer, had experience in the western way of doing business) Would not be seen as a foreign presence but as part of the local community. Pizza hut wants to capture more students to consume: offer discount cars given to college students and lower price snack items. The ceo is able to combine chinese and western characteristics to operate the company. Offer western culture into china: organized activities such as teaching english songs and western dance. Having the most advanced and integrated cold-chain system and distribution system in. Developed new fast food concept that focuses on variety, quality, taste, cooking platform and eating occasion that involved in chinese characters. Hard to find vertical integrated suppliers to work with. Innovation is difficult to apply in china.