PSYC 221 Chapter Notes - Chapter 5: Short-Term Memory, Echoic Memory, Working Memory
17 Apr 2017
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Document Summary
Memory: process involved in retaining, retrieving and using info about stimuli, images, events, ideas and skills after the original info is no longer present. Memory is active any time some past experience has an effect on the way you think or behave now or in the future. Short term/working memory: info that lasts 10-15 seconds if we don"t repeat it over and over. Short term sensory info involves the brief persistence of sth (ex: fireworks) Long term memory: stores memories for long periods of time minutes to lifetime. Long term memories of experiences from the past are episodic memories. Long term memories involving muscle coordination are procedural memory. Long term memories involving facts or names are semantic memories. These are the structural features of the model. Examples: rehearsal: repeating a stimulus over and over. 1: strategies to make a stimulus more memorable (ex: mnemonics, strategies that help you focus on info that is impt or interesting.
