SMC219Y1 Lecture Notes - Lecture 9: Instrumentalism
22 Apr 2017
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Document Summary
One of the first to deal with the medium itself it extends our sense (putting us beyond our body) in a physical and concrete way. Physically and mentally influenced by what happens in the medium (the medium controls our senses) the medium becomes part of us and controls our senses. The medium becomes important regardless of the content/message. The thing that sends the message is more important than the content. The definition of who i am changes depending on the media we use. The content doesn"t matter the medium creates structure (ways of experience and understanding) they are so important that they overwhelm what is being said. We respond to the medium"s properties saying hello when you answer the telephone. We create rules and expectations about how the medium is going to influence us and how we interact with it. The medium is part of you, it has its own properties and limitations.
