REED 102 Lecture Notes - Lecture 4: Arab Spring

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peachbeetle258

8 May 2017

School

Towson University

Department

Reading Education

Course

REED 102

Professor

Rosemary Pina- Leonard

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Document Summary

Majoo talks about twitter and how it is continuing to become more popular overtime but explains how the concept of twitter is completely bizarre. He supports his thesis by posing the questions of what is the point of tweeting? this poses questions in people"s heads for the thoughts of should we have a twitter account or is it not necessary. There are many different types of social media and communication that can be used more effectively used than twitter which is explained in the article. Provide two pieces of evidence to support your answer. The thesis of this article is to show how facebook seems to rule some people"s lives. People seem to get so attached to facebook and enjoy seeing other people"s lives. They have a small town feeling from knowing everyone and everything that is going on in their lives which some people don"t have without the social media.

Related Questions

The topic is: How has the social network reshaped marketing today?

Thanks to the new advent of social media, marketers, and advertisers have to take a hard look at the way they conduct business. Marketers looking to promote their businesses online have recently begun to adapt themselves to the growing trend of using social media outlets such as Twitter, Facebook, and Youtube. This new trend of social networking websites such as Facebook and Youtube has proved to be a goldmine of opportunity for businesses looking to maintain and expand their clientele. Online sponsorship is just one of the many options companies have discovered for being successful online. While a lot of companies were leery of social media at first, they ultimately realized that by navigating this new road, they could better serve their customers.

Branding is a vital key for a business to garner the utmost benefits of social media. One important aspect of branding involves establishing personable relationships with people. To be effective in branding also requires that businesses share information and include others in potential business opportunities when relevant.

The best method for attracting people into a business is magnetic sponsoring. Instead of businesses limiting themselves to one side, they should use multiple sites (e.g. Facebook, Myspace, Foursquare, Twitter, etc.)

Social network marketing tends to succeed when one can attract people; a fun, lighthearted, unimposing, hard-working personality incites a sense of curiosity in others to familiarize themselves more with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers on the Internet. If proper rules of engagement on websites such as better Networker and Warrior Forum are followed, then congenial relationships can foster and generate some solid business contacts. Adding some value while on these sites also helps foster growth in businesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common people post personal profiles, pictures, videos, music, and messages on these proprietary websites. Users of these social networking sites can invite other "friends" to join their network so they can view and share personal information with each other.
By creating a profile on these social networking websites and adding friends, business partners can constantly keep in touch with one another. Posting and messaging the latest information allows businesses to promote various business developments without paying anything.

Social Networking has incorporated marketing strategies into sites like Facebook. When a Facebook user likes a certain movie or food product, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. The advertisements that appear on the right side are all things that may interest him/her. The advertiser (working in collaboration with Facebook) uses certain demographics from the user to know when and where to place their product advertisement. This has, in turn, changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies in the US and Europe to search for competent employees. Job applicants are posting their resumes and credentials every day on these job-hunting websites. Using these sites as a tool facilitates the process of selecting employees applicable to certain aspects of a business.

Emergency- In addition to helping with keeping in touch and finding employees, social network sites also help in times of tragedy. Websites such as Twitter help to pass messages to thousands of concerned citizens or business relations in a snap. In conclusion, social networking sites continue to transform the world and remain a powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

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REED 102 Lecture Notes - Lecture 4: Arab Spring

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